Search engine optimization consultants are humans just like you. They have their good days and bad days too. And just like any regular employee, they have things that they like about their jobs and things that they absolutely abhor. To give you an idea of what motivates and discourages an SEO consultant read through the list below.
1.They hate how companies are obsessed with quick fixes
Search engine optimization consultants do not have magic powers to turn your search engine ranking into #1 overnight. It takes a good analysis and the right strategy in order to get things done. Most companies like to see results within days of implementing the changes. It doesn’t work that way. Search engine algorithms and rules changes almost on a daily basis. The SEO consultant’s job is to make sure that your site is complying to these changes and at the same time reaching out to your audience and increasing traffic to your site. This cannot happen in one day.
2.They hate it when a client wants to copy a competitor’s strategy
Asking an SEO consultant to do the same thing for your website as the one that your competitor has done is just wrong. It undermines his talent and makes him feel like he is stealing to work of another SEO consultant. Sadly, this sometimes happens. Let your SEO consultant do his thing. His methods may be better than the competitor.
3.They hate how companies are obsessed with search engine rankings
This is a big part of what Search engine optimization consultants do but it isn’t the only thing that should be important to the company. Companies should make a search beneficial to the searcher and not focus on the search engines. If you have good quality content that people find useful and informative, they will come back to your website even if it isn’t a top search engine result.
SEO strategies don’t just focus on how search engine algorithms work.
They also focus on the kind of content your company is putting up. Improving your content is one part of the strategy that you and your company should put a lot of time into instead of focusing on rankings. Let the SEO consultant work on that one.
4.They love a client who likes to work with them
A lot of clients think that Search engine optimization consultants are miracle workers. They would give them the facts, product information and paperwork and then expect the consultant to work their magic just like that. In truth, SEO is about working together with the client in order to realize the goal. Your SEO consultant can research all he can about your product and what you do as a company but it’s always best to hear from the people who actually work on the product and the company.
Working closely with someone from the company who knows the ins and outs of the product can help the SEO consultant gain more knowledge about your product so that he can formulate the right strategy that will fit. This will also reduce miscommunication and misunderstanding between client and consultant in general.
5.They love clients who are eager to work with them
These are the clients who want to be involved in the SEO strategy. They want to be part of the solution and not hinder the process. They work with the consultant and not resist the changes that the consultant is making. They are eager and excited to see how these changes can affect their sales, the traffic to their site and the increase in their customer base. They are not resistant to change and are willing to try new things. They realize the value of the wisdom that a seasoned SEO consultant has and they trust his judgement.
6.They love clients with some knowledge of SEO
Search engine optimization consultants won’t turn away a client with zero knowledge about how SEO works but a little bit of knowledge on what they do won’t hurt. This lessens the time the consultant needs to spend educating the clients on the jargons and SEO lingo.
When a client knows a bit about SEO, the consultant doesn’t have to explain himself all the time. It might sound simple but sometimes explaining what algorithms are to someone can a take a while. And that’s time that could have been spent formulating the SEO strategy for your company.